Sounds like this small minority of people are confusing advertising with the actual creative writing process. Which is definitely NOT how it works!Don't get me wrong, I don't want to be the starving writer in the garrett for the rest of my life, but putting a dollar sign on everything goads me something terrible. But I digress. Jen's excellent comment reminded me of the also excellent Bill Hicks and his take on the subject.
Warning: strong language.